Tara Chozet
How Did U.S.A. Soccer Pull Off Shocking Victory?
On a cold South African night in Bloemfontein, in the coliseum of Free State Stadium, amidst the drones of plastic vuvuzelas, David slew Goliath. The United States, having improbably made it to this point, faced the No. 1 ranked Spaniards in the first game of the Confederations Cup semifinal and prevailed, 2-0, from goals by [...]
Feminine Brand Sponsors: Just Don’t Do It
On June 1, the WNBA’s Phoenix Mercury announced a sponsorship deal with LifeLock, an identity-theft prevention company based in that city. About a week later, the Los Angeles Sparks came to a similar agreement with Farmer’s Insurance Group. Comments from other teams indicate they won’t be the last either. The partnerships include replacing the teams’ [...]
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